How We Work
We act as your sales and marketing team in the United Kingdom — no company to incorporate, no overseas sales hire, no flights for you. Start by testing the market at low cost, and commit real capital only once it works.
Market Test
Start small · Low costWe put your product in front of real UK buyers, bring back honest feedback, and chase the first order — before you set up a company or get on a plane.
Learn more 02Sales & Marketing Partner
Paid on resultsWe become the sales and marketing arm for your brand in the UK — prospecting, marketing, negotiating and closing. Our upside is tied to sales, not a heavy monthly retainer.
Learn more 03Scale & Build
Scale once provenWhen the market clearly responds, that is when you invest in real structure — incorporation, a distributor network, or we take equity and scale it with you.
Learn moreWhy You Don't Need a Big Budget to Start
The traditional way into a foreign market burns serious capital before you know whether anyone will buy. We remove that upfront cost by putting a team and a network that are already in the UK to work as your sales and marketing arm.
"Doing it yourself" figures are general market estimates for establishing a presence in the UK, shown for conceptual comparison only.
Our Network Is Our Core Asset
ManchesterUnited Kingdom
BangkokThailand
What separates us from conventional advisors is a network you can actually reach. We are based in Manchester, at the heart of the UK's Northern Powerhouse business community, and we work as a two-way bridge between Thai entrepreneurs and British partners, customers and co-investors.
Explore our networkAbout The Innovation Alliance
The Innovation Alliance (TIA) is a Thai–British sales and marketing partner that helps Thai businesses enter international markets without heavy upfront investment, operating from a physical office in central Manchester, United Kingdom.
We work in three stages — a low-cost market test first, then acting as your paid-on-results sales and marketing arm in the UK, and once it is proven, scaling properly or taking equity and growing it with you — with our UK business network as the asset that makes low-cost market entry genuinely possible.
- First Floor, Swan Buildings, 20 Swan Street, Manchester M4 5JW, United Kingdom
- Business model · Market Test · Sales & Marketing Partner (paid on results) · Scale & Build (equity)
- info@tia.international